Privacy Policy

1. Introduction

Simplicity Fintech Solutions India Pvt. Ltd. ("Simplicity Fintech", "we", "us", or "our") is committed to protecting the privacy and security of the personal information of our users, clients, and visitors. This Privacy Policy describes how we collect, use, store, disclose, and protect your information when you use our platform, website, mobile applications, and related services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of our Services and contact us at support@simplicityfintech.com.

2. Information We Collect

2.1 Information You Provide Directly

• Identity information: name, date of birth, PAN, Aadhaar (where applicable for KYC), ARN number
• Contact information: email address, phone number, office address
• Business information: firm name, SEBI registration details, client AUM data
• Financial information: bank account details for mandate setup (processed via secured payment gateways)
• Communication records: emails, support tickets, demo request forms

2.2 Information Collected Automatically

• Log data: IP address, browser type and version, pages visited, time and date of access, referring URLs
• Device information: device type, operating system, unique device identifiers
• Usage data: features accessed, actions performed within the platform, session duration
• Cookies and similar tracking technologies (see Section 7)

2.3 Information from Third-Party Integrations

When you connect our platform to third-party services such as NSE Invest, CAMS, KFintech, or Angel One, we receive data from those platforms as authorised by you. This may include portfolio data, transaction history, and client folio information. We process this data solely to provide you with the Services you have requested.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing the Services: Operating, maintaining, and improving the Simplicity Fintech platform and its features
• Account management: Creating and managing your account, verifying identity, and enabling access to integrated platforms
• Customer support: Responding to enquiries, resolving disputes, and providing technical assistance
• Communications: Sending service-related notifications, product updates, and (with your consent) marketing communications
• Security and compliance: Detecting fraud, preventing unauthorised access, and complying with applicable laws including SEBI regulations
• Analytics and improvement: Understanding usage patterns to improve product features and user experience
• Legal obligations: Meeting our obligations under Indian law including the Information Technology Act, 2000 and applicable SEBI regulations

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

4.1 Integrated Platform Partners

To provide the Services, we transmit data to and receive data from platforms you have explicitly authorised, including NSE Invest, CAMS, KFintech, Angel One, AMFI, NSE, and BSE. Data sharing with these partners is governed by your authorisation and their respective terms of service.

4.2 Service Providers

We engage trusted third-party service providers (such as cloud hosting, SMS/email delivery, and analytics tools) who process data on our behalf under strict confidentiality obligations. These providers are prohibited from using your data for any purpose other than delivering services to us.

4.3 Legal Requirements

We may disclose your information if required by law, court order, or regulatory authority, including disclosures required by SEBI, RBI, or other competent authorities under applicable Indian legislation.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change and the privacy commitments applicable to your information.

5. Data Security

We implement industry-standard technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL and at rest using AES-256
• Role-based access controls limiting internal access to data on a need-to-know basis
• Regular security assessments and penetration testing
• Multi-factor authentication for platform access
• Secure hosting on AWS infrastructure within India where feasible

While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use strong, unique passwords and to notify us immediately of any suspected unauthorised access.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When you request account deletion, we will delete or anonymise your personal information within 30 days, except where retention is required by law (for example, financial records which may be required to be retained for up to 8 years under applicable Indian regulations).

7. Cookies and Tracking Technologies

Our website and platform use cookies and similar tracking technologies to enhance your experience, remember your preferences, and analyse usage patterns. You may control cookie settings through your browser, although disabling certain cookies may affect the functionality of our Services.

We use the following categories of cookies:

• Strictly necessary cookies: Required for the platform to function; cannot be disabled
• Functional cookies: Remember your preferences and settings
• Analytics cookies: Help us understand how you use the platform (e.g. page views, session duration)

We do not use advertising or third-party tracking cookies.

8. Your Rights

Subject to applicable law, you have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Objection: Object to the processing of your information for certain purposes
• Portability: Request your information in a structured, commonly used, machine-readable format
• Withdrawal of consent: Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at support@simplicityfintech.com. We will respond to your request within 30 days.

9. Children's Privacy

Our Services are intended for use by financial professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such information, we will take prompt steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. We will notify you of material changes by email or by displaying a prominent notice on our platform at least 14 days before the changes take effect. Your continued use of the Services after the effective date constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:

Simplicity Fintech Solutions India Pvt. Ltd.
6, Bhosale Heights, 1195 FC Road
Pune 411005, Maharashtra, India
Email: support@simplicityfintech.com