Everything your MFD needs.
Nothing it doesn't.

Five deeply integrated modules. 40+ features. One coherent platform designed around how India's best MFDs actually work.

CRM & Client Management

A command centre built around the advisor's daily reality — not a generic CRM that happens to have MF integrations.

Home Dashboard

Total AUM, families, clients and intended investments — at a glance.

Lead Management

Full pipeline view, stage monitoring, follow-ups, governance dashboards.

Family Setup

Multi-account families covering MF & Equity in one unified view.

Risk Profiling

Dynamic questionnaires for individual, corporate and NRI clients.

Client Interactions

Institutionalised trails in standardised format, preserving full history.

Outbound Messaging

In-app PDFs, images, videos. Read-receipt insights per message.

// mf_orders · pending3 Awaiting
Priya Kulkarni
SIP · Mirae Asset Large Cap · ₹15,000/mo
Approved
Santosh More
Lumpsum · Axis Bluechip · ₹2,00,000
Maker Review
Kavitha Nair
SWP · ICICI Pru Equity · ₹5,000/mo
KYC Pending
NON-COMPLIANCE ALERT
5 folios missing bank mandate · Act before SIP date

Mutual Fund Distribution

From onboarding to order execution to reconciliation — all through NSE Invest with full CAMS & KFintech RTA integration.

AI Onboarding

Document scanning with error handling via NSE Invest.

Maker-Checker Workflow

Dual-control order execution with client approval built in.

SIP / SWP / STP

View, initiate and stop instructions directly from platform.

Capital Gains Reports

RTA-reconciled from CAMS & KFintech, always accurate.

Equity Sub-Brokerage

Full Angel One integration for equity sub-brokers — from order capture to corporate actions to sector-level analytics.

📥
Transaction Capture

Import historical trades from Angel reports, daily trades from Angel Terminal, and off-market transactions — all in one flow.

⚖️
Order Management

Custom compliance workflow captures orders before terminal execution — meeting strict sub-broker regulatory requirements.

🔄
Corporate Actions

Manage Bonus, Split, Merger, Demerger and Symbol Change events to keep portfolios accurate and compliant.

💹
NSE/BSE Data

Daily master data, BhavCopy and market data ingestion keeps all equity valuations current and accurate.

📊
Equity Analytics

AUM by stock, sector, client, market-cap and geography. Monthly alpha vs Nifty, client investment growth tracking.

💰
Brokerage Rates

Client-level brokerage view — know exactly which clients generate how much revenue for the sub-brokerage.

Client Application

Empower investors with complete portfolio transparency — and reduce your CRM's support burden in one move.

  • Total AUM, Invested Amount, P&L, Absolute Returns & XIRR at family level
  • Exposure breakdown by Scheme, Stocks, Geography, Person & Sector
  • Real-time in-app notifications triggered by CRM
  • Approve / Reject transactions directly from notification
  • One-click access to capital gain statements & SIP book
  • Smart chatbot for 24/7 query handling with CRM escalation

Analytics & Insights

Multi-dimensional visibility into your book — so you always know where your AUM is, where it's moving, and where the opportunity is.

  • AUM drilldown by fund house, scheme, client, family, CRM & demographics
  • AUM slab view with month-over-month movement
  • Monthly investment performance vs Nifty alpha
  • Brokerage dashboards by AMC, scheme & sub-broker
  • AUM vs XIRR analysis per client
  • ARN change tracking with month-by-month commission projection

Ready to see all 40+ features?
Book a live walkthrough.

We'll tailor the demo to your business — MF-only, equity sub-broker, or both.